In the beginning of the XX century (1907) a French man by the name of Marcel Lartigau arrived in Bogotá. He opened a small, Parisian-type boutique and called it “La Maison Nouvelle”. At his boutique he sold the highest quality soaps, lotions, perfumes and creams and all the city dwellers raved about his outstanding products.

Marcel Lartigau was the first person in Colombia to import cosmetic products, making him a veritable pioneer in the industry. He also imported hair care products to be re-sold at his exclusive boutique.

This is how Marcel becomes recognized at the most important events in the country, rendering him immortal and consolidating his brand into what we know as Marcel-France today.

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Marcel-France was born from the idea of taking care of professional hairdressers. It was the first company in the world to commercialize products exclusively to Beauty Salons.

Marcel-France, through the most complete investigation and analysis, qualified work, excellent personnel, and the most innovative technology, adheres strictly to its policy of only selling its products to beauty salons.

The company’s marketing strategy is made possible through the experience of Professional Hairstylists, who truly know the ins and outs of hair.

That is why our exclusive, professional grade products can only be found in Beauty Salons. .